{"id":779,"date":"2025-11-14T12:45:40","date_gmt":"2025-11-14T12:45:40","guid":{"rendered":"https:\/\/clickmedia.ro\/?p=779"},"modified":"2025-11-25T08:09:46","modified_gmt":"2025-11-25T08:09:46","slug":"how-to-build-google-ads-campaigns-that-bring-sales-not-just-traffic","status":"publish","type":"post","link":"https:\/\/clickmedia.ro\/en\/blog\/cum-construim-campanii-google-ads-care-aduc-vanzari-nu-doar-trafic\/","title":{"rendered":"How to build Google Ads campaigns that bring sales, not just traffic"},"content":{"rendered":"<p>Vrei campanii Google Ads care s\u0103 aduc\u0103 v\u00e2nz\u0103ri reale, nu doar clicuri scumpe \u0219i trafic curios? Cheia st\u0103 \u00een alinierea dintre inten\u021bia de c\u0103utare, mesaj, ofert\u0103, experien\u021ba din landing page \u0219i o m\u0103surare impecabil\u0103 a conversiilor. \u00cen acest ghid complet vei g\u0103si pa\u0219ii practici pentru o strategie PPC orientat\u0103 pe <strong>conversii<\/strong>, nu pe impresii, cu recomand\u0103ri aplicabile at\u00e2t \u00een e-commerce, c\u00e2t \u0219i \u00een B2B.<\/p>\n<article>\n<section>\n<div class=\"callout\">Stabile\u0219te obiective \u0219i KPI clari, m\u0103soar\u0103 corect \u00een <a title=\"Cum \u00ee\u021bi construie\u0219ti o prezen\u021b\u0103 digital\u0103 puternic\u0103 cu ajutorul serviciilor de marketing online\" href=\"https:\/\/clickmedia.ro\/blog\/cum-iti-construiesti-o-prezenta-digitala-puternica-cu-ajutorul-serviciilor-de-marketing-online\/\">GA4<\/a>, mapeaz\u0103 cuvintele cheie la inten\u021bie, folose\u0219te <a title=\"Cum se realizeaz\u0103 campaniile de promovare online cu impact imediat\" href=\"https:\/\/clickmedia.ro\/blog\/cum-se-realizeaza-campaniile-de-promovare-online-cu-impact-imediat\/\">Smart Bidding<\/a> cu valori realiste, optimizeaz\u0103 landing page-urile pentru conversie \u0219i testeaz\u0103 incremental. A\u0219a cre\u0219ti <span class=\"kpi\"><a title=\"Cum construim strategii de con\u021binut care sus\u021bin campaniile de SEO \u0219i Ads\" href=\"https:\/\/clickmedia.ro\/blog\/cum-construim-strategii-de-continut-care-sustin-campaniile-de-seo-si-ads\/\">ROAS<\/a><\/span> \u0219i scazi <span class=\"kpi\"><a title=\"Ce este un motor de c\u0103utare \u0219i cum \u00eel folosim \u00een avantajul afacerii tale\" href=\"https:\/\/clickmedia.ro\/blog\/ce-este-un-motor-de-cautare-si-cum-il-folosim-in-avantajul-afacerii-tale\/\">CPA<\/a><\/span>.<\/div>\n<\/section>\n<h2>De ce multe campanii Google Ads aduc doar trafic, nu v\u00e2nz\u0103ri<\/h2>\n<ul>\n<li>\u021aintesc cuvinte cheie generice, cu inten\u021bie informa\u021bional\u0103, nu tranzac\u021bional\u0103.<\/li>\n<li>Bugetele sunt risipite \u00een potriviri prea largi f\u0103r\u0103 negative keywords bine definite.<\/li>\n<li>Landing page-urile nu corespund mesajului din anun\u021b \u0219i au o experien\u021b\u0103 slab\u0103 pe mobil.<\/li>\n<li>M\u0103surarea conversiilor este incomplet\u0103: evenimente duplicate, lips\u0103 <a title=\"Cum alegi o agen\u021bie Google AdWords care aduce rezultate vizibile\" href=\"https:\/\/clickmedia.ro\/blog\/cum-alegi-o-agentie-google-adwords-care-aduce-rezultate-vizibile\/\">Enhanced Conversions<\/a> sau import offline.<\/li>\n<li>Strategiile de licita\u021bie nu sunt aliniate la obiectiv (ex. se optimizeaz\u0103 pe clicuri, nu pe valoarea conversiei).<\/li>\n<\/ul>\n<h2>Obiectivele KPI \u0219i m\u0103surare corect\u0103<\/h2>\n<p>F\u0103r\u0103 o baz\u0103 de tracking solid\u0103, Google Ads va optimiza dup\u0103 semnale slabe. \u00cencepe cu obiective SMART \u0219i KPI clari:<\/p>\n<ul>\n<li><strong>E-commerce:<\/strong> venit, valoare medie comand\u0103 (AOV), <span class=\"kpi\">ROAS<\/span>, rata de conversie, marj\u0103.<\/li>\n<li><strong>B2B \/ Lead-gen:<\/strong> cost\/lead (CPL), calitatea lead-ului, rata de calificare MQL\/SQL, cost per v\u00e2nzare, LTV.<\/li>\n<\/ul>\n<p>Asigur\u0103-te c\u0103:<\/p>\n<ul>\n<li>Folose\u0219ti <strong>GA4 + Google Ads<\/strong> cu taguri corect implementate prin <em>Google Tag<\/em> \u0219i <em>Google Tag Manager<\/em>.<\/li>\n<li>Activezi <strong>Enhanced Conversions<\/strong> (unde este posibil) pentru o atribuire mai precis\u0103.<\/li>\n<li>Implementezi <strong>Consent Mode v2<\/strong> pentru conformitate \u0219i modelare a conversiilor.<\/li>\n<li>Transmi\u021bi <strong>valoarea conversiilor<\/strong> (nu doar num\u0103r de lead-uri) \u0219i importi <strong>offline conversions<\/strong> din CRM pentru B2B.<\/li>\n<li>Deduplicezi evenimentele \u0219i alegi o <strong>fereastr\u0103 de atribuire<\/strong> realist\u0103 (ex. 7-30 zile \u00een func\u021bie de ciclu).<\/li>\n<\/ul>\n<h2>Inten\u021bia de c\u0103utare \u0219i cuvintele cheie: baza conversiilor<\/h2>\n<p>Mapeaz\u0103 cuvintele cheie la inten\u021bia utilizatorului \u0219i investe\u0219te \u00een cele cu poten\u021bial de v\u00e2nzare ridicat.<\/p>\n<table>\n<thead>\n<tr>\n<th><span style=\"color: #000000;\">Inten\u021bie<\/span><\/th>\n<th><span style=\"color: #000000;\">Exemplu\u00a0<\/span><\/th>\n<th><span style=\"color: #000000;\">Strategie<\/span><\/th>\n<th><span style=\"color: #000000;\">Not\u0103<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tranzac\u021bional\u0103<\/td>\n<td>\u201ecump\u0103r\u0103 [produs]&#8221;, \u201epre\u021b\u00a0 \u00a0[produs]&#8221;<\/td>\n<td>Liciteaz\u0103 agresiv pe exact\/phrase; Landing cu ofert\u0103<\/td>\n<td>Ridic\u0103 ROAS<\/td>\n<\/tr>\n<tr>\n<td>Comercial\u0103<\/td>\n<td>\u201ecel mai bun [produs]&#8221;, \u201ereview [produs]&#8221;<\/td>\n<td>Educa\u021bie + dovad\u0103 social\u0103; Remarketing<\/td>\n<td>Scurtcircuit spre conversie<\/td>\n<\/tr>\n<tr>\n<td>Informa\u021bional\u0103<\/td>\n<td>\u201ece este [termen]&#8221;<\/td>\n<td>Content + captare lead; liste RLSA<\/td>\n<td>Nu urm\u0103ri v\u00e2nzare direct\u0103<\/td>\n<\/tr>\n<tr>\n<td>Brand<\/td>\n<td>\u201e[brandul t\u0103u] cod reducere&#8221;<\/td>\n<td>Ap\u0103r\u0103 brandul; extensii promo<\/td>\n<td>CPA minim<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>Prioritizeaz\u0103 <strong>phrase match<\/strong> \u0219i <strong>exact match<\/strong> pentru termenii tranzac\u021bionali; folose\u0219te <em>broad<\/em> doar cu Smart Bidding \u0219i liste solide de negative.<\/li>\n<li>Construie\u0219te o list\u0103 de <strong>negative keywords<\/strong> (de ex. \u201egratis&#8221;, \u201etutorial&#8221;, \u201ePDF&#8221;) \u0219i actualizeaz-o din raportul Search Terms.<\/li>\n<li>Segmentarea pe teme (STAG &#8211; Single Theme Ad Groups) e de obicei mai scalabil\u0103 dec\u00e2t SKAG \u00een contextul <em>close variants<\/em>.<\/li>\n<\/ul>\n<h2>Structura campaniei care prioritizeaz\u0103 v\u00e2nz\u0103rile<\/h2>\n<p>O structur\u0103 curat\u0103 ajut\u0103 algoritmul \u0219i u\u0219ureaz\u0103 optimizarea:<\/p>\n<ul>\n<li><strong>Campanii Search<\/strong> pe teme\/inten\u021bii, nu pe fiecare cuv\u00e2nt \u00een parte.<\/li>\n<li><strong>Dynamic Search Ads (DSA)<\/strong> pentru acoperire suplimentar\u0103 a paginilor de produs\/categorie.<\/li>\n<li><strong>Performance Max<\/strong> pentru e-commerce cu feed din Merchant Center \u0219i semnale de audien\u021b\u0103; testeaz\u0103 \u00een paralel cu Search.<\/li>\n<li><strong>Campanii Brand<\/strong> dedicate pentru protec\u021bia brandului (caut\u0103ri branded).<\/li>\n<li><strong>Remarketing<\/strong> pe segmente: vizitatori produs, co\u0219 abandonat, clien\u021bi recen\u021bi vs. inactivi.<\/li>\n<\/ul>\n<h2>Mesajul care converte\u0219te: anun\u021buri + extensii<\/h2>\n<p>Asigur\u0103 consisten\u021b\u0103 \u00eentre query, headline \u0219i ofert\u0103. Folose\u0219te <strong>Responsive Search Ads<\/strong> cu active variate, dar fixeaz\u0103 (pin) 1-2 headline-uri esen\u021biale pentru control.<\/p>\n<h3>Checklist pentru anun\u021buri<\/h3>\n<ul>\n<li>Include <strong>USP<\/strong> clar: diferen\u021biator, garan\u021bie, retur, livrare rapid\u0103.<\/li>\n<li><strong>CTA<\/strong> concret: \u201eComand\u0103 azi&#8221;, \u201eSolicit\u0103 ofert\u0103&#8221;, \u201eTesteaz\u0103 gratuit&#8221;.<\/li>\n<li><strong>Cuantific\u0103<\/strong> beneficiile: \u201e-20% azi&#8221;, \u201eLivrare \u00een 24h&#8221;.<\/li>\n<li>Folose\u0219te <strong>keyword insertion<\/strong> moderat pentru relevan\u021b\u0103.<\/li>\n<\/ul>\n<p>Adaug\u0103 extensii (assets) pentru spa\u021biu \u0219i rat\u0103 de clic mai bun\u0103:<\/p>\n<ul>\n<li><strong>Sitelinks<\/strong> (categorii, oferte), <strong>Callouts<\/strong> (beneficii), <strong>Structured snippets<\/strong> (liste), <strong>Price<\/strong>, <strong>Promotion<\/strong>, <strong>Lead form<\/strong> pentru B2B.<\/li>\n<\/ul>\n<h2>Landing page-uri care transform\u0103 clicurile \u00een comenzi<\/h2>\n<p>Un landing page slab poate dubla CPA-ul. Aliniaz\u0103-l cu c\u0103utarea \u0219i anun\u021bul.<\/p>\n<ul>\n<li><strong>Mesaj \u201e scent&#8221;<\/strong>: headline-ul repeta promisiunea anun\u021bului \u0219i include cuv\u00e2ntul cheie.<\/li>\n<li><strong>Vitez\u0103<\/strong> \u0219i <strong>mobil<\/strong> impecabile (Core Web Vitals). Evit\u0103 pop-up-uri intruzive.<\/li>\n<li><strong>Dovezi<\/strong>: review-uri, scoruri, studii de caz, logo-uri clien\u021bi, certific\u0103ri.<\/li>\n<li><strong>Fric\u021biune minim\u0103<\/strong>: formulare scurte, op\u021biuni de plat\u0103 variate, costuri clare.<\/li>\n<li><strong>UX clar<\/strong>: un CTA principal pe above-the-fold \u0219i repetat \u00een pagin\u0103.<\/li>\n<li><strong>A\/B testing<\/strong>: headline, CTA, layout, pre\u021buri; testeaz\u0103 o singur\u0103 variabil\u0103 \/ experiment.<\/li>\n<\/ul>\n<h2>Licita\u021bii \u0219i bugete: Smart Bidding pe rezultate<\/h2>\n<p>Licita\u021bia trebuie s\u0103 reflecte obiectivul final, nu vanitatea de trafic.<\/p>\n<ul>\n<li><strong>Maximize conversions<\/strong> \/ <strong>Maximize conversion value<\/strong> pentru conturi noi cu pu\u021bine date.<\/li>\n<li><strong>Target CPA<\/strong> c\u00e2nd ai volum consistent de conversii \u0219i vrei cost\/lead stabil.<\/li>\n<li><strong>Target ROAS<\/strong> pentru e-commerce cu valoare per conversie bine transmis\u0103.<\/li>\n<\/ul>\n<div class=\"note\">\n<p>Cu <strong>Smart Bidding<\/strong>, evit\u0103 bid adjustments manuale agresive; algoritmul folose\u0219te semnale precum device, loca\u021bie, or\u0103. Utilizeaz\u0103 <em>seasonality adjustments<\/em> pentru promo\u021bii scurte \u0219i <em>data exclusions<\/em> c\u00e2nd apar probleme de tracking.<\/p>\n<\/div>\n<p><strong>Bugete:<\/strong> aloc\u0103 prioritar campaniilor cu <em>profit\/ROAS<\/em> demonstrat. Men\u021bine bugete stabile \u00een faza de \u00eenv\u0103\u021bare, apoi cre\u0219te gradual (10-20%\/s\u0103pt\u0103m\u00e2n\u0103).<\/p>\n<h2>Audien\u021be \u0219i remarketing care cresc rata de conversie<\/h2>\n<ul>\n<li><strong>Customer Match<\/strong> (liste de clien\u021bi) pentru upsell\/cross-sell sau excluderi.<\/li>\n<li><strong>RLSA<\/strong> (audien\u021be de remarketing \u00een Search) \u00een modul Observation pentru ajust\u0103ri.<\/li>\n<li><strong>Audien\u021be bazate pe inten\u021bie<\/strong> \u0219i semnale \u00een PMax; segmenteaz\u0103 pe valoare (co\u0219 &gt; X, frecven\u021b\u0103).<\/li>\n<li><strong>Ciclul de decizie<\/strong>: campanii dedicate pentru co\u0219 abandonat cu oferte\/urgen\u021b\u0103.<\/li>\n<\/ul>\n<h2>Raportare, KPI \u0219i decizii bazate pe date<\/h2>\n<p>Urm\u0103re\u0219te indicatori care reflect\u0103 profitul, nu doar volumul:<\/p>\n<table>\n<thead>\n<tr>\n<th><span style=\"color: #000000;\">KPI<\/span><\/th>\n<th><span style=\"color: #000000;\">Ce \u00eenseamn\u0103<\/span><\/th>\n<th><span style=\"color: #000000;\">Cum \u00eel \u00eembun\u0103t\u0103\u021be\u0219ti<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ROAS<\/td>\n<td>Venit \/ Cost ads<\/td>\n<td>Valoare per conversie corect\u0103, mix de cuvinte tranzac\u021bionale<\/td>\n<\/tr>\n<tr>\n<td>CPA \/ CPL<\/td>\n<td>Cost per conversie<\/td>\n<td>Smart Bidding, negative keywords, LP mai bun<\/td>\n<\/tr>\n<tr>\n<td>CR<\/td>\n<td>Rata de conversie<\/td>\n<td>UX, viteza, dovad\u0103 social\u0103, claritate CTA<\/td>\n<\/tr>\n<tr>\n<td>LTV<\/td>\n<td>Valoarea pe via\u021b\u0103 a clientului<\/td>\n<td>Upsell, email, remarketing pe clien\u021bi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Gre\u0219eli care saboteaz\u0103 v\u00e2nz\u0103rile<\/h2>\n<ul>\n<li>Optimizarea pe CTR \u00een loc de <strong>valoarea conversiei<\/strong>.<\/li>\n<li>Amestecarea inten\u021biilor diferite \u00een acela\u0219i ad group (mesaj diluat).<\/li>\n<li>Set\u0103ri implicite uitate: loca\u021bii (prezen\u021b\u0103 vs. interes), limb\u0103, re\u021beaua de display bifat\u0103 accidental \u00een Search.<\/li>\n<li>Lipsa <strong>excluderilor<\/strong> (query, audien\u021be, placement-uri \u00een PMax).<\/li>\n<li>Schimb\u0103ri mari \u0219i dese \u00een faza de \u00eenv\u0103\u021bare a Smart Bidding.<\/li>\n<\/ul>\n<h2>Plan de implementare \u00een 10 pa\u0219i<\/h2>\n<ol>\n<li>Define\u0219te obiectivele (ROAS, CPA) \u0219i setul de KPI.<\/li>\n<li>Cur\u0103\u021b\u0103 tracking-ul: GA4, Google Ads, Enhanced Conversions, Consent Mode, import offline (dac\u0103 e cazul).<\/li>\n<li>Mapeaz\u0103 inten\u021biile \u0219i construie\u0219te liste de cuvinte cheie + negative.<\/li>\n<li>Stabile\u0219te structura: Search (STAG), DSA, Brand, PMax (e-commerce).<\/li>\n<li>Scrie RSA cu USP \u0219i CTA puternice; adaug\u0103 extensii relevante.<\/li>\n<li>Optimizeaz\u0103 landing page-urile: vitez\u0103, relevan\u021b\u0103, dovad\u0103 social\u0103, formulare scurte.<\/li>\n<li>Alege licita\u021bia: Max conv( value) \u2192 tCPA \/ tROAS dup\u0103 volum.<\/li>\n<li>Porne\u0219te cu buget stabil; evit\u0103 schimb\u0103ri bru\u0219te; folose\u0219te experimente pentru test\u0103ri.<\/li>\n<li>Monitorizeaz\u0103 rapoartele: Search Terms, Asset performance, Conversions by segment.<\/li>\n<li>Itereaz\u0103: adaug\u0103 negative, ajusteaz\u0103 tROAS\/tCPA, scaleaz\u0103 campaniile profitabile.<\/li>\n<\/ol>\n<h2>\u00centreb\u0103ri<\/h2>\n<p><strong>Merit\u0103 s\u0103 licitez pe cuvinte de brand?<\/strong> Da. Cost mic, control al mesajului, protec\u021bie \u00eempotriva competitorilor.<\/p>\n<p><strong>C\u00e2nd folosesc broad match?<\/strong> C\u00e2nd ai Smart Bidding activ, liste solide de negative \u0219i tracking impecabil; altfel ri\u0219ti trafic irelevant.<\/p>\n<p><strong>PMax \u00eenlocuie\u0219te Search?<\/strong> Nu obligatoriu. PMax scaleaz\u0103 bine cu feed bun \u0219i asset-uri complete, dar Search \u00ee\u021bi p\u0103streaz\u0103 controlul pe inten\u021biile de jos \u00een funnel.<\/p>\n<h2>Beneficii \u0219i sfaturi<\/h2>\n<ul>\n<li><span class=\"tag\">Value-based bidding<\/span> Seteaz\u0103 valori diferite pentru evenimente (ex. Lead calificat &gt; Lead simplu).<\/li>\n<li><span class=\"tag\">Listare produse<\/span> Pentru e-commerce, optimizeaz\u0103 feed-ul (titluri, atribute, GTIN, categorii corecte).<\/li>\n<li><span class=\"tag\">Orar anun\u021buri<\/span> Ruleaz\u0103 pe ore cu conversii; evit\u0103 orele neprofitabile dup\u0103 ce ai date.<\/li>\n<li><span class=\"tag\">Experimente<\/span> Folose\u0219te Google Ads Experiments pentru A\/B la strategii de licita\u021bie sau landing-uri.<\/li>\n<li><span class=\"tag\">Protec\u021bia bugetului<\/span> Cap bugete pe campanii de test \u0219i mut\u0103 banii \u00een cele cu ROAS ridicat.<\/li>\n<\/ul>\n<h2>Exemplu de structur\u0103 (B2B lead-gen)<\/h2>\n<ul>\n<li>Campanie Search &#8211; Inten\u021bie tranzac\u021bional\u0103 (serviciu + \u201epre\u021b&#8221;, \u201eofert\u0103&#8221;).<\/li>\n<li>Campanie Search &#8211; Inten\u021bie comercial\u0103 (comparativ, \u201ecel mai bun&#8221;, \u201ereview&#8221;).<\/li>\n<li>DSA &#8211; Pagini servicii + blog (pentru volum incremental + remarketing).<\/li>\n<li>Remarketing &#8211; Lead magnet (ebook\/demo) + liste Customer Match.<\/li>\n<li>Strategie: Maximize conversions \u2192 tCPA dup\u0103 30-50 conversii; scor lead \u00een CRM \u2192 import offline pentru optimizare pe SQL.<\/li>\n<\/ul>\n<h2>Monitorizare s\u0103pt\u0103m\u00e2nal\u0103: ce verifici<\/h2>\n<ul>\n<li>Search Terms: adaug\u0103 negative; identific\u0103 noi oportunit\u0103\u021bi long-tail.<\/li>\n<li>Asset performance \u00een RSA\/PMax: \u00eenlocuie\u0219te asset-urile \u201eLow&#8221;.<\/li>\n<li>Segmente: dispozitiv, loca\u021bie, or\u0103; verific\u0103 profitabilitatea pe segmente.<\/li>\n<li>Funnel: clic \u2192 pagin\u0103 \u2192 ad\u0103ugare \u00een co\u0219 \u2192 checkout \u2192 comand\u0103; unde scade rata?<\/li>\n<li>Bugete: redistribuie c\u0103tre campaniile cu cel mai bun profit marginal.<\/li>\n<\/ul>\n<section class=\"callout\"><strong>Pro tip:<\/strong> dac\u0103 vrei mai multe v\u00e2nz\u0103ri cu acela\u0219i buget, cre\u0219te rata de conversie a landing page-ului cu 20-30%. Este adesea mai ieftin dec\u00e2t s\u0103 m\u0103re\u0219ti bugetul media.<\/section>\n<p>Campaniile Google Ads care aduc v\u00e2nz\u0103ri \u0219i profit nu sunt rezultatul unui \u201ehack&#8221;, ci al unei execu\u021bii disciplinate: inten\u021bii corect mapate, structur\u0103 curat\u0103, mesaje clare, landing page-uri rapide, <strong>Smart Bidding<\/strong> cu valori corecte \u0219i o m\u0103surare f\u0103r\u0103 compromisuri \u00een GA4 \u0219i Google Ads. Concentreaz\u0103-te pe <strong>value-based bidding<\/strong>, pe calitatea traficului \u0219i pe testare incremental\u0103. Astfel, vei transforma bugetele PPC \u00een cre\u0219tere sustenabil\u0103, nu \u00een trafic f\u0103r\u0103 rezultat.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Vrei campanii Google Ads care s\u0103 aduc\u0103 v\u00e2nz\u0103ri reale, nu doar clicuri scumpe \u0219i trafic curios? Cheia st\u0103 \u00een alinierea dintre inten\u021bia de c\u0103utare, mesaj, ofert\u0103, experien\u021ba din landing page \u0219i o m\u0103surare impecabil\u0103 a conversiilor. \u00cen acest ghid complet vei g\u0103si pa\u0219ii practici pentru o strategie PPC orientat\u0103 pe conversii, nu pe impresii, cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[185,611,42,180,92,21,137,24,613,226,614,20,234,175,353,615,600,322,231,612],"class_list":["post-779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-a-b-testing","tag-campanii-google-ads","tag-conversii","tag-cpa","tag-cuvinte-cheie","tag-google-ads","tag-google-analytics-4","tag-optimizare-conversii","tag-optimizare-pagina-de-destinatie","tag-performance-marketing","tag-performance-max","tag-ppc","tag-remarketing","tag-roas","tag-scor-de-calitate","tag-shopping-ads","tag-strategii-de-licitare","tag-targetare-audiente","tag-urmarire-conversii","tag-vanzari-online"],"_links":{"self":[{"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/posts\/779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/comments?post=779"}],"version-history":[{"count":0,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/posts\/779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/media\/1458"}],"wp:attachment":[{"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/media?parent=779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/categories?post=779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickmedia.ro\/en\/wp-json\/wp\/v2\/tags?post=779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}